Week 13- Finale Artwork

Week 13- Finale Animation Rework

Assignment 2- Report Draft

Report Draft- Not Done with the design part...

Assignment 2- Rework Draft

I have decided to rework in parts instead of doing 1 minute. 

These are the parts that i am going to change and what is recommended to change by the public viewer.
1. Visual Image and colour Changes
2. Motion be accelerated and information could be pause longer
3. Changing font to something more impactful
4. Reducing Information
5. consideration usage of colours

Assignment 1- Road Accident Animation Video

Exercise 7- House AE

Play around with everything we learnt. 

Exercise 6- Presentation ( The Story Of Cosmetic )

Informative – audience learns something

 Easy to read – simple typography that is legible and readable

Easy to understand – Clear and crisp explanations

Interesting – use of animated graphics to convey message  in a more interesting way although it is a little bit too bland

Uses quality data – addresses large amenities manufacturers such as P & G and scientific terms

Has a point of view – multiple points of view, from an activists’ POV and consumer POV with host’s expression of love for Pantene Pro V

Manageable amounts of info – addresses directly the point of toxics in cosmetics without procrastination

Easily distinguishable and comparable data -  Data of Men and women in America’s average daily use of cosmetics 

Good use of contrast -  black and white for clarity 

Clear labelling – use of brand labels 

Created for a reason – to create awareness on what is put into our amenities

Appropriate visual methods – illustrations of products and people and factories

Not wasting space – host placed at bottom right with illustrated animations above 

Black and white factor – used to create comfortable contrast for clarity and ease of viewing

Avoid information overload – precise and to the point without straying off topic

Data dense

Use of axis labels and scales – absent in video but replaced with animations

Vertical or horizontal organization – horizontal, like a story board

Use of color – nil; only use of black and white

Data in chunks – yes, but in easy to digest chunks

Appropriate for intended audience – fairly appropriate, aimed at the average grocery shopper

No distortion of data

Legibility – easy to read with simple typography and interesting graphic animations

Space management- adequate, not hard to read and understand

Visibility across different mediums – video format, plays on almost anything that has a screen

Simple and organised – yes, no cluttered information or animations 

No chart junk – none at all, no charts used

Visually pleasing – yes however, a little boring

Grab viewer’s attention – yes, with scientific terms and the vantage of being able to relate to what is being addressed in video

Balance between amount and size of text – adequate and neat

For a general audience – yes, for average shopper. 

Consistency of content – good flow and continuous information 

Accuracy – fairly accurate, although unsure of the scientific terminology

Encourages comparisons – yes, inter brand comparison

Clear purpose – to create awareness about what goes into our daily care products

Creative – creative with animated illustrations and appealing visuals  

Engaging – engaging from the graphics and design perspective to create awareness about products everyone uses daily

Appropriate size – easy to read and view

Meaningful story – meaningful because able to relate to what is being addressed

Functional – effectively portrays the data

Use of realism – animations of humans and of everyday products

Use of noticeable differences in size – government is portrayed to be a larger entity than the average consumer

Appropriate use of fonts – simple font, easy to understand

Display what is relevant – only focuses on cosmetics which is the main point

Use of pictures – yes, animated too!

Framework

Which relationship should you convey? 

Think about your audience and select the suitable info graphic device.

-This issue had involved a lot of process and information, we personally thinks that diagrams work the best to clearly convey the message.

Organisation Principles

Visual: They might not understand if the video is full of text and information. So she added in visual where it is the easiest way to make the viewer analyze, and utilize for learning.

Semiotics: Complex information, but she uses these types of media because it wouldn’t look boring and complicated. Easy to approach by the viewer. 

Aesthetic Principles

Grid System: They create a neat, horizontally work video. They considered the focal point of the video, where they divided into a few parts to systemize the video consistency.

Color: They use plain black and white drawing. They had make a contrast between the speaker and the background by using bright color clothing on the lady.

Type: Spacing is wisely arranged in the video. Negative spaces are filled with the objects proportionally and align with text.

Communication Method

Interactive Method- It was presented in this way because it is the fastest way to reach the audience. Besides, nowadays people prefer web-based exploration compare to the old-fashion way of doing awareness.

The medium they use was low cost, and free advertising/ sharing in the social network. In this way, video could easily view by the publicity and knowing the existence of this awareness video.

Exercise 5 - Heavy/ Light/ Rolling ( After Effect )

Exercise 4- After Effect ( Balls Hit the 8 )

Exercise 3.2 Typography Lyrics

http://www.youtube.com/watch?v=mFfA2wv2Ajw&feature=youtu.be

I was absence for the class, so i missed out the exercise that we did. Basically this is what i did. Played with everything learned before. There is a problem i cant uploaded, so watch it on youtube.

Exercise 3.1- After Effect 2

Played with effects, brightess, contrast, position, scale and the others ;P

Exercise 3- After Effect Exercise 1 ( SunRising )

The first time i was exposed to AE. What we learn are the basic, which is transfer from AI file, adding keyframe, positioning, controlling the time occur.

Exercise 2- Expenses Infographic

Exercise 1- Finale Artwork

Exercise 1 Infographics: Decoration

Exercise 1- Information graphic Research

We have been go through a session of discuss what we have to do on the next monday exercise. The exercise required us to come out with group of 6 to create an info graphic. There is a choice of recipe and steps to do. Basically we chosen recipe of as our topic.We threw out a few suggestion examples like layers sandwiches, pizza, lasagna, macaroon and more. But, we concluded sushi where it had more majority votes from our group. So we started our research on how the visual theme will be and what type of sushi will be include in the information. I did a few research on sushi info graphic. I realised that they have a common elements that they used illustration cartoon more then a typical icon. These are the inspiration i got from various website:

After did some research of sushi info graphic, I had proceed into the infographic theme. Obviously sushi originated from Japan, so i suggested using japanese elements (typography, graphic image, composition and etc ). These are the researches and elements i would considered to put into my design. 

Typography ( All Yoko Font )

Graphic approach, japan representative colour ? 

Visual illustration, maybe it would turn traditional

illustration where it show more 

classic of sushi.