Exercise 6- Presentation ( The Story Of Cosmetic )

Informative – audience learns something

 Easy to read – simple typography that is legible and readable

Easy to understand – Clear and crisp explanations

Interesting – use of animated graphics to convey message  in a more interesting way although it is a little bit too bland

Uses quality data – addresses large amenities manufacturers such as P & G and scientific terms

Has a point of view – multiple points of view, from an activists’ POV and consumer POV with host’s expression of love for Pantene Pro V

Manageable amounts of info – addresses directly the point of toxics in cosmetics without procrastination

Easily distinguishable and comparable data -  Data of Men and women in America’s average daily use of cosmetics 

Good use of contrast -  black and white for clarity 

Clear labelling – use of brand labels 

Created for a reason – to create awareness on what is put into our amenities

Appropriate visual methods – illustrations of products and people and factories

Not wasting space – host placed at bottom right with illustrated animations above 

Black and white factor – used to create comfortable contrast for clarity and ease of viewing

Avoid information overload – precise and to the point without straying off topic

Data dense

Use of axis labels and scales – absent in video but replaced with animations

Vertical or horizontal organization – horizontal, like a story board

Use of color – nil; only use of black and white

Data in chunks – yes, but in easy to digest chunks

Appropriate for intended audience – fairly appropriate, aimed at the average grocery shopper

No distortion of data

Legibility – easy to read with simple typography and interesting graphic animations

Space management- adequate, not hard to read and understand

Visibility across different mediums – video format, plays on almost anything that has a screen

Simple and organised – yes, no cluttered information or animations 

No chart junk – none at all, no charts used

Visually pleasing – yes however, a little boring

Grab viewer’s attention – yes, with scientific terms and the vantage of being able to relate to what is being addressed in video

Balance between amount and size of text – adequate and neat

For a general audience – yes, for average shopper. 

Consistency of content – good flow and continuous information 

Accuracy – fairly accurate, although unsure of the scientific terminology

Encourages comparisons – yes, inter brand comparison

Clear purpose – to create awareness about what goes into our daily care products

Creative – creative with animated illustrations and appealing visuals  

Engaging – engaging from the graphics and design perspective to create awareness about products everyone uses daily

Appropriate size – easy to read and view

Meaningful story – meaningful because able to relate to what is being addressed

Functional – effectively portrays the data

Use of realism – animations of humans and of everyday products

Use of noticeable differences in size – government is portrayed to be a larger entity than the average consumer

Appropriate use of fonts – simple font, easy to understand

Display what is relevant – only focuses on cosmetics which is the main point

Use of pictures – yes, animated too!

Framework

Which relationship should you convey? 

Think about your audience and select the suitable info graphic device.

-This issue had involved a lot of process and information, we personally thinks that diagrams work the best to clearly convey the message.

Organisation Principles

Visual: They might not understand if the video is full of text and information. So she added in visual where it is the easiest way to make the viewer analyze, and utilize for learning.

Semiotics: Complex information, but she uses these types of media because it wouldn’t look boring and complicated. Easy to approach by the viewer. 

Aesthetic Principles

Grid System: They create a neat, horizontally work video. They considered the focal point of the video, where they divided into a few parts to systemize the video consistency.

Color: They use plain black and white drawing. They had make a contrast between the speaker and the background by using bright color clothing on the lady.

Type: Spacing is wisely arranged in the video. Negative spaces are filled with the objects proportionally and align with text.

Communication Method

Interactive Method- It was presented in this way because it is the fastest way to reach the audience. Besides, nowadays people prefer web-based exploration compare to the old-fashion way of doing awareness.

The medium they use was low cost, and free advertising/ sharing in the social network. In this way, video could easily view by the publicity and knowing the existence of this awareness video.